The third popular model for profiting as an online poker affiliate is through a free gifts set up. The model is elementary: rooms pay you a certain amount for referring qualified players, and you return part of that payment to players via a system that allows them to claim various gifts (or cash) depending on what room they sign up at. In it’s most complex form, this system essentially translates user sign ups into a currency that users can then redeem for various items. In a simple form, the system simply ties specific gifts to specific actions.
This affiliate model is quite popular in other arenas but especially so in online poker. While there’s certainly a real appeal to this specific niche, that appeal is somewhat mitigated by the serious competition at present. One idea is to operate as a second-tier affiliate, attempting to monetize traffic by referring visitors to the top free gifts sites.